Книга Power of Moments

The New York Times bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt, elevate and change us – and how we can learn to create such extraordinary moments in our life and work.What  if a teacher could design a lesson that he knew his students would  remember twenty years later? What if a doctor or nurse knew how to  orchestrate moments that would bring more comfort to patients? What if  you had a better sense of how to create memories that matter for your  children? Many of the defining moments in our lives are the  result of accident or luck – but why leave our most meaningful,  memorable moments to chance when we can create them?In The Power of Moments, Chip and Dan Heath explore the stories of people who have created standout  moments, from the owners who transformed an utterly mediocre hotel into one  of the best-loved properties in Los Angeles by conjuring moments of  magic for guests, to the scrappy  team that turned around one of the worst elementary schools in the  country by embracing an intervention that lasts less than an hour.Filled with remarkable tales and  practical insights, The Power of Moments proves we all have the power to transform  ordinary experiences into unforgettable ones.